Why We Continue to Make Sustainable Fine Jewelry, Even When It Feel Like the Odds are Stacked Against Us

In a world full of fast fashion jewelry businesses that guarantee quick sales and rapid growth with low investment, it can be challenging to stay the course, but we remain committed to our mission, even though it costs us more, takes longer and requires harder work. To many, it may seem like a poor business decision when there are other available options to generate faster growth with low risk.

The Reality of Sustainable Fine Jewelry vs. Fast Fashion
Creating sustainable fine jewelry means increased operating and production costs. From the higher quality materials, to the skilled labor, to the time spent carefully sourcing and crafting, the result is, yes, a higher price point, but also a higher quality product. On the contrary, there are fast fashion jewelry brands pumping out hundreds to thousands of pieces a day, utilizing mass production with environmentally damaging and inhumane practices, resulting in low quality, cheap designs that have a more appealing price tag, making these purchases more justifiable to the everyday consumer.

From a business perspective, a fast fashion brand is the smarter game to play. Use the cheaper materials. Forget the fine metals, the ethical sourcing. Outsource production overseas. Sell fast, scale quickly, and move on.

But that is not the business we want to build or the values we live by.

Why We Are Committed to This Mission
On the surface, we are promoting sustainably made fine jewelry as wearable art, a smart financial investment and a commitment to a sustainable future, but at its core, we are encouraging conscious purchasing. With fast fashion’s low prices, it so easy to unconsciously spend and over consume. Unconscious spending leads to the accumulation of low quality products with a short lifespan in your wardrobe, but an eternal lifetime in a dump. By refocusing your mindset and intention around spending, higher quality pieces with a higher price tag compels you to think before you spend, thereby, decreasing your overall spending, your waste and forces you to develop real buildable style.